Director Franck Fougère presents his new project, Discovery Expeditions, which will introduce the underwater world to personalities.
Catch him this Saturday at 3 PM in the Europe hall for a conference!
How can the new generations identify and feel concerned when television portrays scuba diving as a quest for performance, competition, and technicality, while it is known that young people favor well-being, ecology, and leisure?
The numbers speak for themselves: within 10 years, nearly 40% of participants will no longer be in the scuba diving market. Equipment manufacturers, cruise operators, travel agencies, and diving clubs will be directly impacted by this change in France, while diving is expanding worldwide.
It is therefore necessary to raise awareness and involve our younger generations differently because « We only protect what we know »
To achieve this, we have chosen a new line of thinking that aims to be more modern and dynamic, and we have worked on a project that is completely different from what has been exploited in the field of scuba diving in France until today.